FOLSOM BIKE
Formerly locally owned and deeply embedded in the Folsom community, Folsom Bike was motivated by a commitment to outstanding customer service and a goal for a unified cycling community. Over a decade, they became the largest Trek dealer in Sacramento, providing the right bike for every cyclist. Defying preconceptions, they introduced a women's boutique and launched the Proud to Ride Like a Girl campaign, which emboldened female riders. For sales or service, Folsom Bike guaranteed an exceptional experience, with certified technicians ensuring optimal bike performance within 48 hours.
Over the years, I had the pleasure of collaborating with the former owners of Folsom Bike (now Trek Bicycle) on a variety of graphic design projects. The design work I produced included eblasts, web banners, Instagram posts, YouTube banners, Facebook posts, postcards, posters, brochures, magazine ads, business cards, coupons, bike tags, vehicle wraps, cycling kit designs, flyers, signs, floor banners, t-shirt designs, and more.
GRAPHIC DESIGN: SPRINter VAN WRAP
Objective:
To design an on-brand vehicle wrap for the mobile service pick up Sprinter van.
RESPONSIBILITY:
Vehicle Wrap Design
GRAPHIC DESIGN: T-SHIRTS
Objective:
Create several designs of t-shirts for the teams and store of Folsom Bike.
RESPONSIBILITY:
T-shirt Design
GRAPHIC DESIGN: E-BLAST
Objective:
Produce weekly e-blasts for various purposes, such as promoting products or services, sharing news and updates, announcing events, or delivering newsletters.
RESPONSIBILITY:
E-Blast Design / Post-processing
GRAPHIC DESIGN: WEB BANNERS
Objective:
Create weekly web banners for a variety of purposes, including product or service promotion, news and update sharing, event announcement, and call-to-action.
RESPONSIBILITY:
Web Banner Design / Post-processing
